Ludhiana's getting a new obsession. Make it yours.
A curated festive marketplace for homegrown brands, inspired by the energy of Punjab. Applications are open.
Booths are curated, and are not on first-come first-serve basis. The dates for the event are the 16th and 17th of October.
Moodboard: the world we're building
What it is
The Pataka Project a festive marketplace
A curated festive marketplace celebrating independent businesses and meaningful experiences. Inspired by the energy of Punjab and reimagined through a modern lens. It is a space where people discover brands, connect with creatives, enjoy immersive experiences and celebrate culture together.
- Music
- Food
- Culture
- Fashion
- Beauty
- Art
- Homegrown Brands
Audience & intent
Who's walking in
Not a general footfall crowd. A curated marketplace pulls people who came to discover and buy, and who tell everyone what they found.
- Fashion-conscious shoppers
- Discovery-driven consumers
- Lifestyle enthusiasts
- Founders & entrepreneurs
- Creators
- HNIs
- Artists
For brands & vendors
What do brands get?
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Attention
- Longer customer dwell time
- Meaningful face-to-face interactions
- Access to a highly engaged audience
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Credibility
- Community credibility
- Association with a curated cultural platform
- Premium event positioning
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Reach
- Organic content opportunities
- Influencer visibility
- Long-term brand recall
Booths are curated. Tell us about your brand.
Connect on WhatsAppThe venue
Paragon Waterfront Ludhiana, Punjab
- An open-air experience
- High visibility
- A lifestyle destination
Why they stay
More than a stall. An experience.
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Colour Analysis
A personalised colour consultation to find the shades that bring out the best in you, with styling and wardrobe recommendations to take home.
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Photo Booth
Themed photo setups designed to create lasting memories and Instagram-worthy content. Every post tags the event your booth is in.
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Personal Styling Sessions
One-on-one styling guidance and a hands-free shopping experience tailored to each visitor's personal style.
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Coffee Rave
High-energy beats, quality coffee and great company, turning a simple coffee break into a memorable social experience.
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Fragrance Profiling
A personalised fragrance consultation designed around each visitor's preferences, to find their signature scent.
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Art Reading / Art Analysis
Create a piece of intuitive art and receive a unique personality reading inspired by your creative choices.
Marketing strategy
How we fill the ground
We've got you covered.
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Community
- Lifestyle communities
- Resident communities
- Local businesses
- HNIs
- Creative collectives
- Community partners
- City networks
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Digital
- Creator collaborations
- Meta ads
- Email marketing
- Website
-
PR
- Fashion media
- Lifestyle media
- Regional publications
- Influencer outreach
- Founder stories
-
Onground
- Outdoor branding
- Venue branding
- Launch events
- Directional signage
Ready to be on the ground in October?
Connect on WhatsAppThe people behind it
Curated by
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Shivani & Gitanjali
Curators, Givaani
-
Sanchi Arora
Curator · Co-founder, SAMAE
-
Kanchi
Co-Founder, Kommunity PR
-
Kritika
Co-Founder, Kommunity PR
Applications open
Let's light it up
Send us your brand, category and Instagram and we'll come back with availability and everything you need to decide.
The message opens pre-filled, just add your details and send.
The fine print
What you're agreeing to
The eight terms of participation
- Please share all brand assets within the communicated timelines.
- Promote your participation across your social media channels.
- Booth allocations are curated by the organising team to ensure the best overall outcome.
- Event experience is prioritised, while considering individual brand requirements where feasible.
- Participation is confirmed upon receipt of the signed agreement and payment.
- Brands are responsible for their own staffing, inventory, and booth operations.
- Event schedules are subject to change based on operational requirements or unforeseen circumstances.
- No cancellations or refunds will be permitted after payment, unless mutually agreed upon by both parties.
Payment is what takes a booth off the market for every other brand, which is why it isn't refundable once your spot is allocated.